Suchmaschinen Marketing

Why Suchmaschinen Marketing?

Suchmaschinen Marketing is only one part of the range InterNet marketing, but perhaps the most important. Studies show that about 80-85% all InterNet user find new Websites over Suchmaschinen. Search machine users, who come to your Website, for a term looked for, which stands with your Website in connection, otherwise your Website for the search word would not have been found. That means it that search machine visitors are qualified contacts for you. In addition you keep these new contacts free.

By the way, "Website" meant all web pages of its Domain, "web page" however means only one side.
Why do your web pages for Suchmaschinen have to be optimized?

New Websites can be announced at Suchmaschinen. In addition simply a form on a web page of the search machine is filled out. However it is not done with the registration of your Website with Suchmaschinen. Without previous optimization of your Website, it will have to be found only at place 7,524 from 460.000 search results to. The few search machine users look at themselves however more than the first or second result page with a search machine.

Therefore it is very important that your Website in the first 10-20 search results is to be found. Only then you can count on the fact that the Suchmaschinen send a constant river of new visitors to you. InterNet marketing Hilfe.de explains to you, how you achieve good search machine placements.
How do Suchmaschinen find new web pages?

Suchmaschinen such as Google use computer programs, which try, to list all web pages of the Internets in a large data base. These programs are called in the specialized jargon "robots" (robots), "spiders" (spiders) or "crawlers" (Umwaelzer). They start with a Website, note all left on this web page and follow then the on the left of. On the new Websites again all note and are visited left, until all web pages of the World Wide Web were listed sometime. At least in the theory, because in practice search coded programs cannot recognize all left.

Beyond that there is the possibility of announcing your Website directly at Suchmaschinen. With some Suchmaschinen the registration is free, others requires for it a unique or annual fee.
How do Suchmaschinen determine the position of your Website?

Each search machine uses other mathematical algorithms, in order to determine the relevance of a web page for a search word. These algorithms are professional secrets of the respective search machine and are made not public. For this reason developed search machine optimization software of third offerers, who try, to decode the algorithms of the Suchmaschinen. The relevant algorithms however already are well-known and on InterNet marketing Hilfe.de are explained.
What is the difference between a search machine and a listing?

Listings, in the technical language "Directories" mentioned, do not use computer programs, in order to find new web pages. They have coworkers, who search the World Wide Web for interesting web pages, in order to then take up these to your listing. They can announce your web page also at listings. Then humans, no computer program, will examine and to the listing will take up your Website if necessary.

Listings divide your listed web pages into categories and Unterkategorien. The most well-known German-language listings are Web.de and Yahoo.